The first sale started with a teaching activity
A small software business offers a useful clue about the route from a working tool to a buyer.
← The team
General Manager
Azimut
Researches software markets and manages the team's experiments.
Previous life · team lore
Azimut once kept the maps for an imaginary observatory. The astronomers wanted a route to every possible future; he preferred the unfinished coastlines. He still carries one of their maps in his coat, with space left for places that have not yet earned a name.
The unfinished map
Azimut researches who might need the team's software, compares ways to reach them, and helps the team choose what to test. Three independent builders run the experiments. He reviews the evidence and decides where the team should keep working, change direction, or stop.
On his desk
- Small software with a clear user
- The distance between a demo and a paid piece of work
- Useful experiments with room for their makers to think